The
San Francisco Bay Area Fashion Network (SFBAF) is a fashion trade association
with membership consisting of womenswear, menswear, jewelry and accessory
designers, stylists, photographers, hair & make-up artists, model agencies,
fashion show director/producers, retail buyers, fashion editors, and fashion
industry related professionals.
The
SFBA Fashion Network objective is to build a business & social network to promote
awareness and create a directory website of the fashion industry in the San
Francisco Bay Area. Membership includes networking activities and meetings.
Events held twice a year include an annual fashion showcase featuring SFBA
Fashion Network talent.
Never mind the old-fashioned advice against wearing
weight-adding white on camera. At the third annual Snow event, hosted by the San
Francisco Bay Area Fashion Network, droves of picture-happy partygoers eagerly posing in
head-to-toe white were as much a part of the entertainment as the white-themed
fashion show.
Held at the unlikely venue of a SoMa auto-repair garage that
was transformed into an industrial-chic catwalk Jan. 28, the evening drew about
250 guests dressed in everything from slinky gowns and feathered spectator hats
to cheeky flight suits and fur chubbies.
The 30-minute fashion show, produced by a crew of about 100
volunteers, featured six local designers and a range of aesthetics and skill
levels. The lineup included veterans Cari Borja, Julie Schindler and Domingo, as well as emerging
designers Violetta
Vieux, Cana Klebanoff and Herbert Williamson.
Vieux, a native of Moldova who studied fashion in Paris,
opened the presentation with three expertly constructed wedding gowns that converted
into frothy cocktail dresses intended for the reception.
Klebanoff, a student at City College of San Francisco who has worked as an
intern for Domingo, kept things fresh with his G.I. Joe-meets-1970s-inspired
menswear collection. Basic jersey T-shirts and turtlenecks paired well with
trim, structured suits in white cotton twill and linen.
Recent Chicago transplant Herbert Williamson showed a
somewhat disjointed collection of pencil skirts, voluminous blouses and an
overworked evening gown that looked something like a bikini top attached to a
ruffled column skirt.
Schindler, who began her career in the late 1980s designing
coats at wholesale for stores such as I. Magnin, did what she said she knows best: outerwear.
While the concept of her shiny, full-length jacket went awry with its quilted
lab coat effect, Schindler also delivered more wearable pieces, such as
structured overcoats in creamy white with bold, oversize collars
and buttons.
Borja and Domingo were the clear anchors for the night.
Borja delighted the crowd with a breezy loungewear collection in organic
cotton, linen and tulle that she dubbed "boudoir to the beach."
Her crinkled linen men's pieces, her first foray into
menswear, were sent down the makeshift runway in striptease fashion, to the crowd's
sheer delight.
Domingo punctuated the event with an impressive seven-piece
collection of meticulously constructed eveningwear, styled with piles of
statement jewelry by local designer Saeia.
An icy, sequined, long-sleeved backless gown seemed ideal
for a wintry opening night at the Ballet, while a flutter-sleeve lace
mini-dress epitomized the freshness of spring.
Domingo said, it was a great challenge designing white,
because it can be very flat, so you need to know how to creatively add texture, jewels, details, flow and movement
and bring white to life.
It was yet another successful event from
SFBAF that the people are already talking about and looking forward to next
years SNOW 5.
Find out more about SNOW A White Fashion
Event, sponsored by San Francisco Bay Area Fashion Network;
Address: San Francisco Bay
Area Fashion Network
Joseph Domingo,
Founding Director
808 Post Street
San Francisco,
CA. 94109
Phone: (415) 563-2007